Whaddaya know? It’s Wednesday again. I thought I’d introduce you to Working Mother Media, if you aren’t familiar with it already. I started reading the magazine back in 2004 when I had Chatterbox and was working at my old law firm. I enjoyed that there was a magazine targeted directly at the life circumstance I was dealing with. Over time, I stopped reading it (it got to feel a bit too “corporate-y and patting companies on the back that were just paying lip service to work-life balance), but I still appreciate the work that Working Mother Media does in this totally neglected space. They have amazing conferences, events, and workshops and conduct tons of research all aimed at providing solutions to improve work-life practices in the U.S.
Just this week, they announced the launch of the Working Mother Research Institute, that will deliver studies on issues ranging from flex-time and work-life balance to company culture and how moms make choices in this country and around the world. Pretty awesome stuff.
Working Mother Media Launches Research Institute
—The Leading Resource on the Intersection of Mom & the Workplace—
New York, NY — Hot off the 25th anniversary of the pioneering Working Mother 100 Best Companies in October, Working Mother Media announces the creation of the Working Mother Research Institute (WMRI). Core to Working Mother Media’s mission of supporting cultural change, the WMRI tracks best practices in Corporate America and around the global to deliver the thought-provoking research needed to push forward new ideas for supporting and advancing working mothers at work and home.
Working Mother insider Jennifer Owens has been tasked as Director of the WMRI, reporting directly to Working Mother Media President Carol Evans. A longtime researcher and award-winning journalist, Owens formerly served as Senior Director, Editorial Research & Initiatives of Working Mother magazine and has been with the organization for three years.
“Understanding the challenges and concerns of working mothers is paramount to providing the programs and support they need to thrive at work—and at home,” said Owens. “In addition to Working Mother Best Companies, which has been the impetus for major advancements by America’s leading companies, the Working Mother Research Institute will deliver studies on issues ranging from flex-time and worklife balance to company culture and how moms make choices in this country and around the world.”
With unique insight into this powerful and decision-making demographic of working women, Working Mother Media, a division of the international media company Bonnier, has attracted a number of high-profile partners in advancing its research. In 2010, Working Mother Media released What Moms Think: The Working Mother Report with the support of Ernst & Young, IBM and Procter & Gamble. Other 2010 research projects were supported by Texas Instruments, WellStar and Deloitte, including a study of professional women in India.
“Working Mother has been amassing research for over 25 years now, and the data we’ve collected offers an unprecedented look at the advancement of women in the workplace,” added Evans. “The Working Mother Research Institute allows others to tap into this tremendous resource, while also harnessing new research efforts that are bigger, better and more comprehensive than ever before.”
2011 will see the release of several new reports, including What Moms Choose: The Working Mother Report, a follow-up to 2010’s What Moms Think. Upcoming issues of Working Mother will share two new offshoots of Working Mother’s powerful Best Companies initiatives: 10 Best Companies for Women’s Advancement (February/March) and 10 Best Companies for Kids (August/September). The Working Mother Flex Primer, a 200+-page book, will provide business, HR and diversity leaders with a clear understanding on the best ways to serve an increasingly agile and global workforce.
About Working Mother Media
Working Mother magazine reaches 2 million readers and is the only national magazine for career-committed mothers; WorkingMother.com (www.workingmother.com) brings to the Web home and career information, advice and a broad range of solutions daily. 2010 marked 25 years of Working Mother’s signature research initiative, Working Mother 100 Best Companies, the most important benchmark for work-life practices in corporate America. Other initiatives include Best Companies for Multicultural Women, Best Companies for Hourly Workers, Best Law Firms for Women, Best Green Companies for America’s Children and Best of Congress. Working Mother Media, a division of Bonnier Corp. (www.bonnier.com), includes the National Association for Female Executives (NAFE, www.nafe.com), Diversity Best Practices (www.diversitybestpractices.com), and the Working Mother Research Institute. Working Mother Media’s mission is to serve as a champion of culture change.
About Bonnier Corp.
Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), a 200-year-old, family-owned media group based in Sweden with business operations in 25 countries.