image credit: skmurphy.com
I’m baaaack! It’s been awhile since I’ve posted here, because I’ve been searching for the voice and purpose of this blog. I’m happy to say that I’ve decided to eventually combine all of the various blogs into this one place. I’ll be celebrating all my interests and aspects of my life here on JusticeFergie.com. Hopefully this will put an end to my online schizophrenia. In addition to alleviating the need for me to login to 3 or 4 places to post, I’ve also learned the potential dangers associated with having a niche blog:
- You can miss out on the opportunity to write about things that genuinely interest you. For the past several months, I only had FOODe and Mamalaw as my outlets. But what if I wanted to write about Oprah leaving (which I did) or the hottest summer pedicure color (brilliant brights and rich jewel tones, btw)? Those posts would have felt out of place on my food or parenting sites.
- You can limit yourself to one community of conversations. It’s no secret – I love people. I love meeting new people, talking to new people and connecting new people. I have to say that I found it strange to be labeled as a “food blogger” when attending BlogHer Food last month or as a “mom blogger” when at Lavish! in December (I actually spoke on that very topic). I have so many different things that I am passionate about and want to be curating those conversations. I can talk about fashion, travel or even tech with the best of them!
- You can miss out on partnership opportunities. Brands are very into stats, content and audience – and rightfully so. Here’s the rub: promoting myself as a food blogger to one company could ultimately come back to bite me in the long run. Many PR firms share lists and, to make these lists manageable, they assign labels and place blogs into categories. So that great blogger campaign to try out the spa services at a new resort? It just may pass me by because my blog has been assigned to the “food” category. (And hey! Foodies like massages too!)
Of course, the very same reasons that having a niche blog can be limiting are also the very same reasons that having a niche blog can be a formula for success. Since I love looking at both sides of every issue (ask my husband – he hates this), my next post will look at the flipside: The Riches of Niches.