Literally abut every 3 days or so, I come up with a new idea; either for my existing businesses, or for entirely new ones. If I decided to pursue each and every one of them, I'd be looking at executing approximately 121.6 new ideas each year (and my family would have disowned me). I have to admit - even I (Miss Optimist-Overly Exciteable-Serial Executor) couldn't even pull that off. But still, it's great to push yourself and to have measurable goals while properly managing your expectations. Right at the beginning of this year, I settled on a new project strategy that I would apply in 2014: Small, Medium and Large. Whether you liken it to a fast food value meal, or clothing sizes or THE SIZE OF THE LATEST SNOW STORM TO HIT THE EAST … [Read more...]
Pro Tip: Do Whatever You Need to Do to Get the Content Online
Since my path has taken me from journalism to law to blogging to event production to marketing, it took me a good while before I settled into the fact that I am a Content Marketer. Granted, the 'title' didn't necessarily exist before now, but now that it's here, I've made friends with it. Some days I'm jealous of business owners I know who sell pies or jewelry or stationery - they have something concrete that they make with their hands, that; (1) people understand and (2) has a set unit value that they can quantify, which allows for a whole slew of other benefits (and I'm sure they'd say, stressors). I often think, "what I wouldn't give for inventory!" I'd buy my pie ingredients, bake them, sell them. Rinse and repeat. No generating … [Read more...]
Who Would Your Brand Be If It Was a Person?
I was listening to the MGN Radio podcast over the weekend. The special guest was Nicole Garner of The Garner Circle. The irony was that I had just had a conversation with Nicole for the first time the day before because I was interested in learning about her marketing services. She came highly recommended by a bunch of people when I crowdsourced on Facebook for marketing professionals. During the podcast, Nicole talked about her career trajectory and her business philosophies; one if particular stood out to me: she felt it was so important for every business owner to give their brand a persona. Why Your Brand Needs a Soul Would your brand be a middle-aged women who liked jazz music? A teenage boy who is obsessed with skateboarding? … [Read more...]
5 Strategies for Transitioning From Your Day Job to Your Side Business
{re-posted from MommyNoire.com} It’s a New Year! I’m a sucker for blank slates. Whether it be cracking open a brand new notebook or opening up WordPress to compose a new blog post, the thought of starting anew is insanely invigorating for me. The start of January evokes the same feeling. With each new year comes the prospect of new opportunity, and for so many women I talk to, rebranding clients or otherwise, that includes the chance to reinvent themselves or their businesses based on where their true passion lies. Exactly one year ago, I found myself embarking on what was quite possibly the biggest reinvention journey of my life to date: I was officially self-employed after a decade of practicing law for a private firm and the … [Read more...]
The Importance of Impromptu Conversations
It's so important to speak to new people, to share your thoughts - to be open. You really never know what can come of it. Just when you are feeling hesitant about attending an event or going out with a group of people that you don't know all that well, consider reconsidering. It's those unexpected connections and unfamiliar conversations that give way to original perspectives and perhaps uncomfortable revelations. I'm babbling. I know. I'm thinking about a random conversation I had last week at Altitude Summit. I was introduced to a friend of a friend - someone who isn't even a blogger - and we struck up an easy conversation. But because she wasn't a blogger or a designer or even interested in social media, I was forced to go … [Read more...]
