Ok wow. This was going to be a simple ‘That’s My Style’ post about the cute tote bag that I bought last month while on vacation. But, after spending the last 10 minutes on their website, it’s turning into a full-on entrepreneurial crush.
They call themselves “a shopping destination that transports women into a world of luxury and surprises.”
I’d have to agree.
While in the Fashion Valley Mall in San Diego over Spring Break, I popped into a colorful store that looked right up my alley: clothing, accessories and home decor. Thirty minutes (and 1 very antsy husband) later, I emerged from C. Wonder with a striped tote, a gold letter chain, and a lime green cuff with my initial in gold. Not to be overlooked was the great customer service by the staff, the fly spiked shoes that the male clerk was wearing, and fabulous shopping bag it all came in. I mean, my heart was broken that I couldn’t find a way to travel back to Maryland with that bag.
I realize that I might sound like a lunatic – ranting about a store in a freakin’ mall. But it was truly delightful. Everything was bright and fun and preppy and pretty much everything could be monogrammed if it wasn’t already. As if that weren’t enough, you don’t actually buy the items on the floor, like in any other store in the mall. They take the item from you and bring you out an untouched one from the back, making you feel special and like you’re at a high-end store.These people were in my head. I asked the clerk if there were any of the stores on the East Coast and – ding, ding, ding! – it turns out that there’s one about 25 minutes away from my house.
So I made a note to write a quick post when I got back home. And then I read the brand story (like I always do) and found the creator’s video of his upbringing and his mission for the store. Love.
Apparently there is some hateration floating around about the store because the founder is Tory Burch’s ex-husband and some say he’s imitating her style for at a more affordable price point (which is maybe why I was drawn to the store in the first place, since I love me some TB). Still, I’m a fan. And I’ll be back.
It just screams Life Is the Party.
*for the record: this is SO not a sponsored post!