Rock Your Conference!

WHO (its for):

You’ve got an amazing idea for a conference – but you’ve no clue where to start. Or maybe you do have event experience, but you need assistance in navigating the unique issues that conference planning presents. Perhaps you’ve already pulled off a successful event but you are looking to take your conference to the next level…

WHO (I am):

I’m an event producer with over a decade of event planning, coordination and production experience. My event resume includes large scale events from the well-known annual Blogalicious Weekend social media conference, the Billboard Music Awards, and the Black Entertainment and Sports Lawyers Annual Conference to intimate events such as the {re}Treat Yourself Event Series and private weddings and social gatherings through the Stacey P. Ferguson Special Events company.

WHAT (to expect):

At the end of this program, you will have:

Created a comprehensive Conference Plan for your event including: branding, venue considerations, event logistics, ticket sales management, event execution and more;
A firm grasp on the complicated world of sponsorships and how to go after them, including how to create your own sponsorship kit; making the right contacts; best practices for sponsorship activation and how to measure ROI;

Developed a robust marketing and promotions strategy personalized for your target market and combining both traditional and social media.

What it’s NOT — This program is to provide you with an overview of the conference planning process with advice about best practices, tools and strategies along the way. It is NOT meant to be a foolproof guide to a successful conference or a guarantee of an income-generating event. The conference market is tricky; each event’s success depends on an array of unpredictable factors. Remember: conference require an enormous amount of work – there is no “get-rich-quick” solution; only a handful of tried and true techniques and strategies that are yours for the implementing…the rest is up to YOU.